What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- R 2,350 ZAR Khaki
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ZAR | Khaki - Sale price
- R 2,350 ZAR ZAR Khaki
- Unit price
- ZAR per
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Straight Stone Jeans
- Regular price
- R 2,350 ZAR Medium/Dark Gray
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ZAR | Medium/Dark Gray - Sale price
- R 2,350 ZAR ZAR Medium/Dark Gray
- Unit price
- ZAR per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- R 1,800 ZAR Light/Medium Blue
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ZAR | Light/Medium Blue - Sale price
- R 1,800 ZAR ZAR Light/Medium Blue
- Unit price
- ZAR per
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Straight Mercer Jeans
- Regular price
- R 2,350 ZAR Blue
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ZAR | Blue - Sale price
- R 2,350 ZAR ZAR Blue
- Unit price
- ZAR per
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Straight Benson Jeans
- Regular price
- R 2,350 ZAR Light Blue
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ZAR | Light Blue - Sale price
- R 2,350 ZAR ZAR Light Blue
- Unit price
- ZAR per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- R 2,350 ZAR Medium Gray
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ZAR | Medium Gray - Sale price
- R 2,350 ZAR ZAR Medium Gray
- Unit price
- ZAR per
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Slim Mercer Jeans
- Regular price
- R 2,350 ZAR Navy
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ZAR | Navy - Sale price
- R 2,350 ZAR ZAR Navy
- Unit price
- ZAR per
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Slim Benson Jeans
- Regular price
- R 2,350 ZAR Light Blue
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ZAR | Light Blue - Sale price
- R 2,350 ZAR ZAR Light Blue
- Unit price
- ZAR per
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Slim Mosco Jeans
- Regular price
- R 2,000 ZAR Medium Blue
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ZAR | Medium Blue - Sale price
- R 2,000 ZAR ZAR Medium Blue
- Unit price
- ZAR per
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Skinny Mercer Jeans
- Regular price
- R 2,350 ZAR Light Gray
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ZAR | Light Gray - Sale price
- R 2,350 ZAR ZAR Light Gray
- Unit price
- ZAR per
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Skinny Crosby Jeans
- Regular price
- R 2,200 ZAR Medium/Dark Blue
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ZAR | Medium/Dark Blue - Sale price
- R 2,200 ZAR ZAR Medium/Dark Blue
- Unit price
- ZAR per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Wooster Jeans
- Regular price
- R 2,350 ZAR Light/Medium Blue
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ZAR | Light/Medium Blue - Sale price
- R 2,350 ZAR ZAR Light/Medium Blue
- Unit price
- ZAR per
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Skinny Mercer Jeans
- Regular price
- R 2,350 ZAR Olive
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ZAR | Olive - Sale price
- R 2,350 ZAR ZAR Olive
- Unit price
- ZAR per
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Skinny Staple Jeans
- Regular price
- R 2,350 ZAR Medium Blue
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ZAR | Medium Blue - Sale price
- R 2,350 ZAR ZAR Medium Blue
- Unit price
- ZAR per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.