The Lightweight Jeans You Can Actually Wear In The Summer
Made with stretchy breathable fabric that is comfortable for all day wear.
What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- 505 NIS ILS Khaki
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ILS | Khaki - Sale price
- 505 NIS ILS ILS Khaki
- Unit price
- ILS per
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Straight Stone Jeans
- Regular price
- 505 NIS ILS Medium/Dark Gray
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ILS | Medium/Dark Gray - Sale price
- 505 NIS ILS ILS Medium/Dark Gray
- Unit price
- ILS per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- 385 NIS ILS Light/Medium Blue
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ILS | Light/Medium Blue - Sale price
- 385 NIS ILS ILS Light/Medium Blue
- Unit price
- ILS per
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Straight Mercer Jeans
- Regular price
- 505 NIS ILS Blue
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ILS | Blue - Sale price
- 505 NIS ILS ILS Blue
- Unit price
- ILS per
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Straight Benson Jeans
- Regular price
- 505 NIS ILS Light Blue
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ILS | Light Blue - Sale price
- 505 NIS ILS ILS Light Blue
- Unit price
- ILS per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- 505 NIS ILS Medium Gray
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ILS | Medium Gray - Sale price
- 505 NIS ILS ILS Medium Gray
- Unit price
- ILS per
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Slim Mercer Jeans
- Regular price
- 505 NIS ILS Navy
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ILS | Navy - Sale price
- 505 NIS ILS ILS Navy
- Unit price
- ILS per
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Slim Benson Jeans
- Regular price
- 505 NIS ILS Light Blue
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ILS | Light Blue - Sale price
- 505 NIS ILS ILS Light Blue
- Unit price
- ILS per
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Slim Mosco Jeans
- Regular price
- 425 NIS ILS Medium Blue
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ILS | Medium Blue - Sale price
- 425 NIS ILS ILS Medium Blue
- Unit price
- ILS per
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Skinny Mercer Jeans
- Regular price
- 505 NIS ILS Light Gray
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ILS | Light Gray - Sale price
- 505 NIS ILS ILS Light Gray
- Unit price
- ILS per
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Skinny Crosby Jeans
- Regular price
- 465 NIS ILS Medium/Dark Blue
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ILS | Medium/Dark Blue - Sale price
- 465 NIS ILS ILS Medium/Dark Blue
- Unit price
- ILS per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Wooster Jeans
- Regular price
- 505 NIS ILS Light/Medium Blue
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ILS | Light/Medium Blue - Sale price
- 505 NIS ILS ILS Light/Medium Blue
- Unit price
- ILS per
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Skinny Mercer Jeans
- Regular price
- 505 NIS ILS Olive
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ILS | Olive - Sale price
- 505 NIS ILS ILS Olive
- Unit price
- ILS per
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Skinny Staple Jeans
- Regular price
- 505 NIS ILS Medium Blue
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ILS | Medium Blue - Sale price
- 505 NIS ILS ILS Medium Blue
- Unit price
- ILS per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.