What Makes Us Different?
Just a few of the many reasons below
Comfort
Our #1 Client Feedback
"These are the most comfortable jeans I've owned"
Craftsmanship
Handcrafted Jeans. Superiority in Laundry Finishing
Fair Value
Premium at a Fair Price
Don’t overpay for inefficiencies
in the supply chain
Available in Three Fresh Fits
Skinny, slim & Straight
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Straight Mercer Jeans
- Regular price
- FG 1,162,000 GNF Khaki
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GNF | Khaki - Sale price
- FG 1,162,000 GNF GNF Khaki
- Unit price
- GNF per
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Straight Stone Jeans
- Regular price
- FG 1,162,000 GNF Medium/Dark Gray
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GNF | Medium/Dark Gray - Sale price
- FG 1,162,000 GNF GNF Medium/Dark Gray
- Unit price
- GNF per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING -
Straight Oliver Jeans
- Regular price
- FG 892,000 GNF Light/Medium Blue
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GNF | Light/Medium Blue - Sale price
- FG 892,000 GNF GNF Light/Medium Blue
- Unit price
- GNF per
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Straight Mercer Jeans
- Regular price
- FG 1,162,000 GNF Blue
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GNF | Blue - Sale price
- FG 1,162,000 GNF GNF Blue
- Unit price
- GNF per
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Straight Benson Jeans
- Regular price
- FG 1,162,000 GNF Light Blue
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GNF | Light Blue - Sale price
- FG 1,162,000 GNF GNF Light Blue
- Unit price
- GNF per
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Men's Straight
MID-RISE WITH ZIPPER FLY
Shop All Straight
STRAIGHT THROUGH HIP AND
THIGH STRAIGHT LEG FROM
KNEE TO OPENING
17” LEG OPENING
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Men's Slim
MID-RISE WITH ZIPPER FLY
Shop All Slim
STRAIGHT THROUGH HIP
SLIM THROUGH THIGH
15 ½” LEG OPENING -
Slim Stone Jeans
- Regular price
- FG 1,162,000 GNF Medium Gray
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GNF | Medium Gray - Sale price
- FG 1,162,000 GNF GNF Medium Gray
- Unit price
- GNF per
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Slim Mercer Jeans
- Regular price
- FG 1,162,000 GNF Navy
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GNF | Navy - Sale price
- FG 1,162,000 GNF GNF Navy
- Unit price
- GNF per
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Slim Benson Jeans
- Regular price
- FG 1,162,000 GNF Light Blue
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GNF | Light Blue - Sale price
- FG 1,162,000 GNF GNF Light Blue
- Unit price
- GNF per
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Slim Mosco Jeans
- Regular price
- FG 982,000 GNF Medium Blue
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GNF | Medium Blue - Sale price
- FG 982,000 GNF GNF Medium Blue
- Unit price
- GNF per
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Skinny Mercer Jeans
- Regular price
- FG 1,162,000 GNF Light Gray
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GNF | Light Gray - Sale price
- FG 1,162,000 GNF GNF Light Gray
- Unit price
- GNF per
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Skinny Crosby Jeans
- Regular price
- FG 1,072,000 GNF Medium/Dark Blue
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GNF | Medium/Dark Blue - Sale price
- FG 1,072,000 GNF GNF Medium/Dark Blue
- Unit price
- GNF per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING -
Skinny Wooster Jeans
- Regular price
- FG 1,162,000 GNF Light/Medium Blue
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GNF | Light/Medium Blue - Sale price
- FG 1,162,000 GNF GNF Light/Medium Blue
- Unit price
- GNF per
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Skinny Mercer Jeans
- Regular price
- FG 1,162,000 GNF Olive
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GNF | Olive - Sale price
- FG 1,162,000 GNF GNF Olive
- Unit price
- GNF per
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Skinny Staple Jeans
- Regular price
- FG 1,162,000 GNF Medium Blue
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GNF | Medium Blue - Sale price
- FG 1,162,000 GNF GNF Medium Blue
- Unit price
- GNF per
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Men's Skinny
MID-RISE WITH ZIPPER FLY
Shop All Skinny
SKINNY FROM HIP TO HEM
TAPERED LEG
13 ½” LEG OPENING
Meet The Founder
Alejandro Chahin has spent most of his life with denim. His family started a denim manufacturing facility in Honduras, where he grew up, and at young age he began mastering every process that goes into the art of jean making. Coming from this background and then living in fashion forward New York, it quickly became apparent to him that there was a price inefficiency in the marketplace, but a strong desire for a great product. That's when he decided to turn the price-to-quality paradigm upside down and deliver premium jeans at a fair price.
Heritage
Over 30 years of denim expertise is applied in every pair of our handcrafted jeans. With our family owned facility we control the entire manufacturing process. Being vertically integrated leads to better quality, elimination of waste - and ultimately better pricing. Our artisans have been honing their denim skills for decades, and this is evident the second you put on your first pair.